BVRT Visitor Research Report
Analysing trail usage
Posted on 06.10.2021
The Department of Transport and Main Roads (TMR) and Somerset Regional Council collaborated with The University of Queensland’s Business School Service Innovation Alliance (SIA) to carry out visitor research on the Brisbane Valley Rail Trail (BVRT).
In August 2021, Council released the BVRT Visitor Research Report which analysed trail usage through late 2020 (see attached). The report contains extensive information on local and visitor usage, including visitor profiling, trip characteristics, information touchpoints, travel motivations, visitor spending, visitor experience and visitor sentiment. The report is a must read for tourism operators servicing BVRT users.
Infographic
To assist in consuming the report, Council has produced the attached four page Infographic. The infographic highlights selected non-local user statistics that may be of assistance to business operators in the region. (click each image to open full Infographic)
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