Resources to help you be more effective in the way you manage your relationships with the public and the media
Please note: this page is a work in progress. Any ideas for updates and inclusions will be gratefully received. Thank you.
These steps are designed to walk you through the development of a media campaign strategy. They will help you stay focused, select the right media, and help you write your press release.
Born in the “old days” of traditional media, a media kit is a package of business information about a company. These days in online publishing, a “media kit” can be a short one-page printable, a multi-page PDF document or a page on your site (often referred to as an advertising, PR or media page).
A media kit as a blog’s business card.
Amy Lynn Andrews
The Media Release
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your your contact information at the end.
Imagine how your business could benefit if it received some solid media coverage, in a newspaper, a magazine, on radio, television, or online. Media outlets are used to receiving press releases. In fact, most outlets encourage them. Why? – because if you can send them what is, in effect, a ready-made story, you are helping them to fill the space in their publication that they need to fill.
The Press Conference
Holding a press conference is a simple, effective way to communicate your message with the media. Holding a successful press conference can generate news about your cause and awareness about your project. This section looks at the elements of planning a successful press conference, when to hold a press conference, and how best to communicate with the media and the public at a press conference.
The Community Toolbox (Chapter 6)
Press conferences are media events. They are designed to either get positive press coverage of an announcement by your organisation, perhaps of a new policy, product or service, or to limit negative coverage of a problem or disaster.
Press conferences are unlike any other presentation opportunity, and the repercussions can be serious if you mess up, so it is well worth finding out how to manage them well.
Skills You Need
Other interesting and useful resources?
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Disclaimer: Please note that Outdoors Queensland does not endorse the quality of any of the resources listed on this page and will not accept responsibility for any omissions or mishaps caused as a result of their use. That said, we wish you all the best for your next media communication or event and we are very happy to help promote it for you when the time comes. Go to the What’s On page for more information.