Queensland, you’re Good to Go

TEQ has launched it’s major new campaign to drive intrastate tourism. The Good to Go campaign, which aims to inspire Queenslanders to explore the very best of their own backyard, will target holiday visitors and those travelling overnight to reconnect with friends and relatives.

The Good to Go campaign will run across print, social, digital, radio, television and out-of-home advertising focusing on driving visitation during the June/July school holidays. TEQ has also partnered with several retail distribution partners to provide significant offers. Queensland musicians Busby Marou, who provided the soundtrack to Queensland’s incredibly successful Beautiful One Day, Perfect The Next relaunch, make their return to support tourism across the state and will feature in and provide the soundtrack for the ‘Good to Go’ campaign.

The campaign, while initially targeted at Queenslanders and intrastate travel, has been designed to extend interstate in future. Queenslanders will be encouraged to get outside again, immerse themselves in our natural wonders, and reconnect with those closest to them.

A core message of the campaign is built on the premise that Queensland’s tourism industry is open, ready to welcome visitors and is following COVID Safe practices. Businesses will be able to display the ‘Good to Go’ stamp in their marketing if they have the required COVID Safe documentation in place, to help assure visitors you are offering a safe travel experience.

Read the campaign announcement.

Businesses will be able to display the ‘Good to Go’ stamp if they have the required COVID Safe documentation in place.

There’s a number of other ways Queensland’s tourism businesses can get involved with and leverage the ‘Good to Go’ campaign, ranging from no-cost opportunities, to being able to utilise TEQ’s new Industry Media Agency (IMATE) to plan, book and deliver individual campaigns that benefit from leveraging TEQ’s media buy.

For full details, view/download the Fact Sheet