Ordnance Survey (UK) reveals 70 per cent of young people rate their own map skills

Most young people are confident they can read maps, according to research commissioned by Ordnance Survey.

The UK-Government-owned mapping agency said, surprisingly, seven in 10 ‘Generation Z’ members are confident of their map-reading skills.

This is attributed to their widespread use of mobile phone mapping apps, OS said.

Results of the survey, undertaken by OnePoll, were released to coincide with national map reading week, promoted by Southampton-based OS. The event ended on Sunday.

The agency said the aim was to encourage people of all ages to understand the importance of map reading and how the vital life skill can unlock the outdoors and keep people safe.

Seventy per cent of those in the Gen Z range, which includes young people between nine and 24, said they can confidently read a map when needed, smashing the stereotype of them being a map-illiterate generation.

The study of 2,000 adults found that day-to-day use of mapping apps on their phone has made many young people more confident when it comes to traditional paper maps.

And in a surprise result, 50 per cent could also confidently use a compass – compared to more than the 46 per cent of 45-54 year-olds who said the same.

Ordnance Survey’s managing director for leisure Nick Giles said: “It’s very reassuring to see that so many young people can confidently use a map.

“It has long been thought of as a key life skill, but one which was also dying out.

“However, many young people are now so used to reading maps on their smartphone, with the apps being a key part of day-to-day life, that they are able to confidently transfer these skills to the traditional paper map too.

“It’s something that may come in handy at any time because without a map, you may find yourself in a spot of bother, especially if your sense of direction isn’t up to scratch or your trusty phone runs out of battery.

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The study also revealed the symbols Britons would like to see featured on maps, with cashpoints, electric vehicle charging points and phone charging points among the top suggestions.

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Bob Smith
grough – the inside view of the outdoor world

 

 

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