Our Natural City

The City of Gold Coast has launched the ‘City in nature’ marketing campaign, one of many transformational initiatives delivering on actions of the Our Natural City Strategy 2032.

This opening campaign supports feedback received on the strategy to improve understanding of the Gold Coast’s natural environment, aligning with the strategy’s Protect and Enhance theme through the ‘let’s protect it’ tagline.

Running throughout November and December 2023, the campaign consists of creative assets promoting the diversity of Gold Coast’s natural environment, interesting ‘wow’ facts and links to further information to support a deeper understanding of our environment.

This exciting first campaign will be featured across various mediums, including cinemas, billboards, You Tube reels, airport, social channels, digital, Movies Under the Stars events and numerous other channels.